MY STORY
THE PAST
Every summer, for the past thirty years, I have been working on exhibitions and campaigns for non-profits and NGO’s exhibiting at the UK Party conferences. I worked on many diverse issues, among them breaking news about Climate Change in1998 for WWF. Success was guaranteed by grabbing attention and delivering memorable messages in less than three minutes and with my help, clients won over fifty of the coveted best stand awards. The main ingredients of my recipe are fun, intrigue and multimodal sensory engagement.
THE FUTURE
Jurassic Airlines used a mixture of fun and live interaction as a really effective way to engage otherwise hard to reach audiences with environmental issues.
My vision is to employ the most up-to-date entertainment technologies to distribute an experience globally using virtual and augmented reality.
In Jurassic Airlines 'Departures' ©, our new experience in the making, audiences will embark upon a journey that leads them back in time towards the Permian/Triassic border where 97% all life on earth was extinguished following a spike in CO2 levels.
Crossing the Triassic border into the Jurassic Coast passengers will witness the evolution of the dinosaurs and the formation of fossil fuels that will remain embedded for eons until their discovery and impact millions of years later.
This will be a sensory trip of a lifetime incorporating everything that Jurassic Airlines © 2012 used and more. With your help we can make this a reality and push for more urgent awareness and action to mitigate climate change.
Here's just a little motivation
https://www.bbc.com/news/world-49795270
See BBC Weather examining what effects a warming world could have had on 2019's extreme weather, what more proof do we need?
In 2011 I launched my personal project at the Labour Party conference in Liverpool: Jurassic Airlines - Flying the past, Protecting the Future. Visitors would be taken on an augmented journey through time and place using England's Jurassic Coast, a UNESCO World Heritage site, as a model to explore the effects of climate change. Soon after, with the backing of Lyme Regis Development Trust, National Lottery, Arts Council, Garfield Weston, The Fine Foundation and a host of others, ten thousand visitors departed from two mock-up airports, aboard an augmented reality flight simulator, bound for ancient Pangaea where climate change was nothing new.
Jurassic Airlines, a time travelling airline experience, was the fruit of everything I had learned about experiential issue communication and brand activation, following extensive ‘green’ projects with environmental NGO's, Zoos and commercial organisations such as Merlin Entertainments . My own campaign was born and became a sell-out attraction in 2012 at the Cultural Olympiad in Weymouth, Dorset, where the London Olympic Games held their water sports activities. The event was awarded the Olympic Inspire Mark for its innovation, community involvement and ability to inspire change.